Whether you visit your favourite social media stages, or a site like Google to give replies to every one of your inquiries, chances are, you’ll have video content coming at you like seagulls after hot chips. In this present reality where visual substance is simpler to consume and comprehend, video narrating is the best approach assuming that you believe individuals should perceive, recollect, and associate with your image.
There’s a good reason for this – video marketing that tells stories works.
Introduction to video storytelling
Video storytelling takes video marketing a above and beyond toward improving brand mindfulness and building entrust with your crowd. By utilizing enamoring visuals and recounting a convincing story, you can pass on messages in a dynamic and connecting way.
You’ll grab your audience’s attention and forge a deeper connection with them. You might even end up with legions of devoted followers sharing your content, so it’s not surprising that video content is becoming increasingly important in digital marketing strategies. This is where Perspective Pictures comes in. We produce gripping branded content that’s authentic, creative, relevant, and capable of blowing your competition out of the water.
Impact on brand awareness
People are bombarded with content these days, so a run-of-the-mill video with motivational poster visuals and the kind of ad-speak that has put people in sleep mode for decades doesn’t cut it anymore. That’s what you get when you work with boring, stuffy old video production agencies.
You need video storytelling to capture attention quickly and leave a lasting impression to boost brand visibility and increase brand recall.
When our team of enthusiastic digital natives creates branded content, crowdfunding, YouTube videos, TikToks, animations, and other content, we bring together visuals, motion, audio, and storytelling to engage viewers on an emotional level. When video storytelling hits on that level, viewers remember the brand that gave them the feels. As many as 90% of video marketers have said that video helped them increase brand awareness.
Building trust through authentic content
Video storytelling allows brands to create more personal and transparent communication with their audience, fostering trust. This content is not just about your products or services. It goes above and beyond to tell your clients why they ought to pick you over your rivals, what your image’s starting point and character are, a big motivator for you, and how your qualities resound with theirs.
By offering your audience a more personal brief look into your image, you can expand believability and trust while likewise providing watchers with a feeling of your insight and skill. Utilize master interviews, client tributes, and in the background film to associate and fortify your image’s associations with your crowd.
HubSpot’s company culture video is aextraordinary illustration of a brand effectively utilizing video narrating to pass its cooperative culture in taking a stab at to draw in the right ability. The video balances professionalism and fun, with clips of employees discussing some of the software company’s strengths mixed with scenes from team-building activities and office life and its quirks.
Your brand has stories to tell. Let Perspective Pictures bring them to life.
